Event management is the application of project management to the creation and development of festivals, events and conferences.
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.
Technology needs and wants are increasing even as capabilities grow, and the events industry is no exception. Whether a multi-day international sporting competition, a conference in Silicon Valley, or an annual film festival, attendees have increasingly higher expectations. They want wide screen TVs, giant scoreboards and timers, and personal communication devices to let them connect with other attendees. Event staff need secure and 100% reliable communication. The fixed dates of events places a constraint on the technology planning and implementation.
The location and timing of the event is often a key cost driver, making creativity even more important in delivering a solution that meets client and ultimately guest expectations. Dealing with event entertainers or keynote speakers can involve last minute demands on the podium, lighting, backdrop, or just being able to tolerate large egos. Leadership, planning, architecting and building the technology infrastructure, logistics, and risk management skills are essential to flawless execution of an event.
Many event management companies do not have resources skilled in complex infrastructure technology architecture or implementation. Finding the right contractors with essential skills and the required availability is no small feat. A study published in the Journal of Human Resources in Hospitality & Tourism in 2003 found, “Ongoing technological changes and the internationalization of the market place has spurred the need for appropriately educated and trained event managers and for a re-evaluation of educational and job training curriculum to meet these new challenges.”
Typical Events Technology/Infrastructure Requirements can include: Needs Analysis / Venue Planning / Implementation Planning / Training on Technology / Contract Management / Scheduling of venue implementation/removals / Technology Equipment Rooms / Implementation management / Games Time Operations / Removal management
Common Challenges include: Limited budget / Organisational complexities / Requirements changes / Complexities of technology solutions / Temporary but 100% reliable solution required / Understanding dependencies / Simultaneous installation at a large number of sites
Installed correctly, technology just works - and events are no exception. We have skills in all phases of international events including the Commonwealth Games and the Asian Games, and Grand Prix car races.
Contact D&B Project Services, to see how we can ensure that next upcoming event you are planning, will be a success.